Siemens Digital Industries Software and Sony Corporation are joining forces to transform immersive engineering through the industrial metaverse. Through the integration of Siemens’ NX software with Sony’s front-facing display, this collaboration promises to open a new chapter for designers, engineers, and manufacturers. Sony’s XR headset, equipped with a high-resolution OLED screen, facilitates real-time interaction with 3D objects, optimizing comfort and precision. This advancement, presented at CES 2025 in Las Vegas, is a testament to the ongoing revolution in the development of design and visualization tools in extended reality environments.
Siemens and Sony are collaborating to introduce significant advancements in the field of immersive engineering within the industrial metaverse. By integrating Siemens’ NX software with Sony’s virtual reality headset, these companies enable real-time visualization and interaction with 3D objects. This innovation, showcased at CES 2025 in Las Vegas, aims to transform the way engineers and designers approach mixed reality, supporting global collaboration through high-fidelity 3D models. The program also includes the Teamcenter Digital Reality Viewer solution for visualizing digital twins using the NVIDIA platform. Finally, Siemens has launched the ‘Siemens for Startups’ initiative in partnership with Amazon Web Services to support startups in technological innovation.
the alliance between siemens and sony: a breakthrough in immersive engineering
Siemens Digital Industries Software partners with Sony Corporation to transform the world of immersive engineering in the industrial metaverse. This collaboration, unveiled at CES 2025, introduces a series of innovative tools that merge Siemens’ engineering talent with Sony’s technological prowess. By integrating Siemens’ NX software and Sony’s extended reality headset, designers and engineers can now work in an enriched 3D environment, facilitating interactions and visualizations of objects with remarkable precision.
The new capabilities offered by this collaboration allow engineers to manipulate high-definition 3D models using Sony’s 4K OLED micro-displays. The optimized controllers provide intuitive interaction, making product design more collaborative and interactive. Bob Haubrock, Senior VP at Siemens, highlights that this technology revolutionizes how the metaverse is utilized in the engineering space, enabling secure and dynamic co-creation across the globe.
siemens’ immersive tools for the industrial metaverse
Siemens’ immersive solutions portfolio consists of three main components: NX Immersive Explorer, NX Immersive Designer, and NX Immersive Collaborator. These tools are designed to transform how designers and engineers interact with CAD data derived from the NX software. Each of these components offers a unique approach to design, manipulation, and collaboration around graphically rich product models. This suite of applications provides an agile platform for design, enabling effective design reviews whether in-person or remotely.
The Siemens for Startups initiative propels this innovation by offering privileged access to the Siemens Xcelerator ecosystem. In partnership with Amazon Web Services, this program is aimed at startups in the engineering and manufacturing sectors. Siemens aims to empower these young companies by facilitating access to cutting-edge technologies and encouraging the creation of stimulating collaborative work environments.
the advent of digital twins and startups
Alongside advancements in extended reality headsets, Siemens introduces the Teamcenter Digital Reality Viewer allowing photorealistic visualization via the integration of the NVIDIA Omniverse platform. This technology enables interaction with detailed digital twins of products, providing a faithful simulation based on real-world physics. The professional real-time rendering facilitates the management of complex datasets, making the user experience richer and more intuitive.
